The State of News Media: What’s the Real Score?

Even the performance of the news media is also been tracked and monitored for every 2-year period. For last year, here is the actual state of the news media industry.

1-Newspapers increase revenues from circulation

During the past years, newspapers usually made money from advertising. But, according to Securities and Exchange Commision filings, the newspaper circulation already become the bread and butter of the industry.

2-There is an enormous audience growth for cable news channels

Almost all of the news channels made a remarkable growth of audiences over last year. Here is the summary of each channel’s audience growth:

  • CNN – garnered 72% audience growth
  • Fox News – 61% increased in audience
  • MSNBC – growth of 28%

3-Higher political ad revenue

A total of 2 billion for the year 2020 was garnered by local TV stations due to political ads.

4-Advertising revenue aside from news have become digital

General, more and more ads are becoming digital when the year 2020 comes in. Mobile advertising is the primary driver of this aspect which gives a rise to $102.6 billion from $1.7 billion only.

5-Online audio audience had grown

For instance, the NPR’s podcast audience in a week already increases from 7 million to 14 million. This data was collected from the year 2018 up to 2020. In general, there are around 28% adult Americans who listened to podcasts over the past weeks.