When done perfectly, television advertisements have the power to persuade and arouse feelings. We believe that when thinking about your media mix, television is still a good option for your Denver Vail transportation business regardless of whether you view it via an antenna, satellite dish, cable provider, or through an internet-connected device. In fact, to assist you in justifying the expenditure as part of your media budget, we’ve listed the top 7 benefits of television advertising.
1. TV CAN REACH A BIG AUDIENCE
The reach of TV is unmatched. As of this writing, 96% of all American households, or 121 million houses, have at least one television. When considering media to reach a huge number of people quickly, television is frequently the first thing that comes to mind.
2. VIEWERS USE TV FOR LONGER PERIODS
In the United States, watching television is the most popular pastime after sleeping. According to research company Ipsos, people watch more dramas, comedies, and action flicks as well as listen to music to decompress. Live and time-shifted television accounted for little more than one-third (35%) of all media consumption time in 1Q ’20. As the coronavirus expanded across the United States, the staff at WFH flourished.
3. TV DRIVES GENUINE VIEWERS
A devoted and attentive viewership is still drawn to popular serial television series, with news in particular continuing to rise in popularity. Even if the number of viewers of news has decreased since the second quarter of 2020, the quantity of time spent watching news remains high.
4. TV AND THE INTERNET COLLABORATE
For internet firms, television is essential. The appearance of a brand on TV may increase credibility. Compared to internet advertising, it first exposes that brand to a far wider audience. All other types of promotion are driven by TV advertising.
Even though viewers may use several gadgets at once while watching TV, they are still very much involved in the show. Social networking platforms enable users to concurrently share an experience with peers.
5. IT IS BECOME EASIER TO FISH WHERE THE FISH ARE
If reaching a large audience is not your aim, you might use television to target certain populations in strategic places. With the aid of addressable advertising, linked TV, and programmatic TV audience purchasing, this technique is always getting better.