New media includes any digitally delivered media, such as blogs and newspaper articles, as well as podcasts and music. Every type of digital communication, from a website or email to mobile phones and streaming apps, can be classified as new media. The following are some examples of several sorts of new media.
The News Media (Earned Media)
News media employs aspects of mass media to communicate news to a specific target or the general public. It refers to any information or written material about your company or yourself that you did not pay for or create. Instead of paying for advertising, your company may be featured in Forbes. Earned media may take many many forms in today’s market, such as being included in a review (even unfavorable Yelp reviews) or having a tweet about your business liked and retweeted.
Social Networking Sites (Shared Media)
Social media is an internet technology, such as an app or website, that allows users to quickly and easily share and develop content with the public. It is dubbed “evolving” media because its meaning is always changing. Shared media is content about your brand that is shared on social media platforms such as Pinterest, Twitter, Instagram, Facebook, and LinkedIn. This is also recognized as the most affordable PR platform.