Mass media are the most important source of information for people. They have many different effects on society. Some can be viewed as positive, others must be viewed as negative.
Nearly Every uses an average of ten hours of media a day, In the past few years, the Internet has revolutionized the media scene. Almost all young people are online, and the majority of the middle-aged groups surf, email and chat.
Only a minority of the over-60s are online, but that is also changing at the moment. At the same time, daily newspapers are falling in favor of the general public. The trend continues to decline. Books, on the other hand, are experiencing a renaissance.
While daily newspapers are read in the morning, the radio also runs in the morning and during the entire working day as a side medium, the evening belongs to television and, more recently, to the Internet. Prime time, i.e. the time with the most users, is between 7 and 8 p.m. on the Internet, and thus directly before television prime time. The Internet has blossomed from a work medium to a leisure medium.
While men surf, play and download music with the use of converter Youtube, games and films more, women chat a little more and cavort more often in social networks such as Facebook and Twitter. Children and adolescents watch far less television than adults. While three- to 13-year-olds spend an hour and a half in front of the television, the over-65s spend four and a half hours!
Very few events take place in our immediate vicinity, so we depend on the news media: news programs and magazines on television and radio, daily and weekly newspapers, magazines and journalistic online news.
Recently, reports from citizens on the Internet have also gained in importance, for example when Iranian citizens gave information about the situation in their country in blogs or in other social networks. Nevertheless, the following applies: We find out almost everything we know about the world in the media.
The internet in particular is seen as a great beacon of hope. One only has to ensure, according to the assumption, that everyone has access to the Internet. Then the ubiquitous availability of information leads to a surge in knowledge and education that increases the efficiency of our economy.
Citizens need the necessary media skills, so they need to know which media they can find which information, and they need to be at least partially interested in political and social issues.
Which topics are relevant for society
In our pluralistic and multicultural society, groups of different countries of origin, languages and backgrounds often live side by side in isolation and they hardly know each other. The media deliver content that almost everyone is familiar with and topics that affect everyone. News media also publicly express the moods and expectations within the population .
During election campaigns, politicians try to address and convince citizens with live performances, for example on marketplaces or in beer tents. Of course, TV interviews and talk shows, websites and other reporting are more important because they are more attractive to the masses.
In fact, the media can indeed reinforce existing opinions, but a real change of opinion through reporting alone rarely occurs. This is due to the human habit of preferring media or news that correspond to one’s own opinion and avoiding other media.