Most small companies have had to adapt to the new media landscape. Digital and interactive, “new media” technology is in contrast to the one-way communication pathways shown by “old media” forms like television, radio, and print publications.
Expense Reduction Possibilities
Traditional media advertising costs more money than its digital counterpart. One of the greatest benefits of new media is that there are fewer hurdles to entry for smaller businesses. It is far more affordable to launch and maintain an online business than a traditional one.
More Potential Buyers
A small business’s client base has the ability to grow enormously thanks to the internet and email. Traditional advertising has a restricted reach and a significant lag time compared to the instantaneous and multidimensional relationships made possible by new media.
Long-term Success in the Marketplace
The usage of video technology in business is expanding both inside and outside. By using video conferencing, distributed teams may improve decision-making and customer care agents can build stronger relationships with their customers. In addition to serving as a welcoming message to website visitors, a video blog may also be used to introduce a product, explain its benefits, and show customers how to put it to good use.